Effect of Accounting Podcast-Based Learning on Students’ Understanding of Cost Accounting in Nigerian Universities
Abstract
The increasing use of digital and audio-based learning resources in higher education has created new opportunities for improving the teaching and learning of accounting concepts. Accounting podcast-based learning provides students with accessible audio lessons, discussions, explanations, interviews, worked examples, and real-world accounting scenarios that can be accessed through smartphones, computers, and other digital devices. In cost accounting, where students are expected to understand concepts such as cost classification, cost behaviour, marginal costing, absorption costing, standard costing, variance analysis, budgeting, and cost-volume-profit relationships, podcast-based learning may provide an additional avenue for reinforcing classroom instruction and supporting flexible learning. In Nigerian universities, accounting podcasts may be particularly useful for students who require additional explanations outside conventional classroom hours. However, limited access to relevant accounting podcasts, inadequate quality control, students' varying listening habits, limited interaction, and unreliable internet or electricity may affect the effectiveness of podcast-based learning. Against this background, this study investigates the effect of accounting podcast-based learning on students' understanding of cost accounting in Nigerian universities. The study will be anchored on Multimedia Learning Theory, Constructivist Learning Theory, and the Technology Acceptance Model (TAM). Multimedia Learning Theory explains how learners can construct meaningful knowledge from appropriately designed instructional representations and verbal explanations, providing a basis for the use of audio-based accounting content to support conceptual understanding. Constructivist Learning Theory emphasizes active participation, prior knowledge, reflection, and construction of knowledge through meaningful learning experiences, supporting the use of podcasts as supplementary resources for developing students' understanding of cost accounting concepts. The Technology Acceptance Model explains how students' perceived usefulness and perceived ease of use of podcast-based learning platforms may influence their willingness to adopt and engage with accounting podcasts. Collectively, these theoretical perspectives provide a suitable framework for explaining how accounting podcast-based learning may influence students' understanding of cost accounting. The study will adopt a quantitative quasi-experimental or analytical cross-sectional research design. The study population will comprise undergraduate accounting education students enrolled in selected public and private universities across Nigeria. A multistage sampling technique will be used to select geopolitical zones, states, universities, faculties or departments, levels of study, and eligible accounting education students. Accounting podcast-based learning will be assessed using indicators such as frequency of podcast exposure, duration of listening sessions, accessibility of accounting podcasts, relevance of podcast content, clarity of explanations, use of worked examples, discussion of cost accounting problems, real-world accounting scenarios, expert interviews, revision podcasts, episode organization, availability of supplementary materials, opportunities for repeated listening, lecturer guidance, and student engagement with podcast content. Students' understanding of cost accounting will be assessed using indicators such as knowledge of cost concepts, cost classification, cost behaviour, marginal costing, absorption costing, standard costing, variance analysis, budgeting, cost-volume-profit analysis, relevant costing, break-even analysis, decision-making techniques, interpretation of cost information, and application of cost accounting concepts to practical problems. Data will be collected using structured questionnaires, standardized cost accounting achievement tests, podcast engagement records where available, scenario-based questions, practical cost accounting exercises, case studies, and pre-test and post-test assessments where a quasi-experimental intervention is adopted. Descriptive statistics will be used to summarize students' demographic and academic characteristics, exposure to podcast-based learning, listening patterns, sources of accounting podcasts, and levels of cost accounting understanding. Inferential statistical techniques, including chi-square tests, paired and independent t-tests, correlation analysis, and multiple regression analysis where appropriate, will be used to determine the effect of accounting podcast-based learning on students' understanding of cost accounting. Where a quasi-experimental design is adopted, cost accounting understanding scores before and after exposure to podcast-based learning may be compared with those of a comparison group to determine changes associated with the intervention. Diagnostic tests will also be conducted to assess the reliability, validity, and robustness of the findings. The study is expected to find that accounting podcast-based learning has a significant positive effect on students' understanding of cost accounting in Nigerian universities. Students exposed to structured, relevant, and academically guided accounting podcasts are expected to demonstrate improved understanding of cost concepts, cost classification, cost behaviour, marginal costing, absorption costing, standard costing, variance analysis, budgeting, and cost-volume-profit analysis compared with students without comparable podcast exposure. Repeated listening may enable students to revisit difficult explanations, reinforce classroom learning, and improve their retention of accounting concepts. Podcasts containing worked examples and practical scenarios may also help students connect theoretical cost accounting principles with real-world business situations. In addition, the flexibility of podcast learning may allow students to review lessons at their preferred time and pace. However, limited availability of high-quality accounting podcasts, poor audio quality, distractions, passive listening, lack of visual representations for complex numerical calculations, unreliable internet connectivity, and limited lecturer involvement may reduce the effectiveness of podcast-based learning. The study therefore expects well-designed, structured, interactive, and lecturer-supported accounting podcast-based learning to contribute significantly to improved understanding of cost accounting among accounting education students in Nigerian universities. The study is expected to contribute to the literature on accounting podcast-based learning, cost accounting education, students' conceptual understanding, accounting education, audio-based learning, mobile learning, digital education, educational technology, and higher education in Nigeria. The findings will provide useful information to the National Universities Commission, universities, faculties of education and management sciences, accounting education departments, accounting educators, educational technology providers, professional accounting bodies, curriculum developers, and policymakers regarding strategies for integrating innovative digital resources into accounting education. The study will also provide evidence-based recommendations for developing curriculum-aligned accounting podcasts, integrating podcast-based learning into cost accounting courses, training accounting educators in effective audio-based instructional design, combining podcasts with visual and practical accounting resources, improving students' access to reliable digital learning platforms, and promoting flexible technology-supported approaches to teaching cost accounting in Nigerian universities.
Keywords: Accounting podcast-based learning, cost accounting, students' understanding, accounting education, audio-based learning, mobile learning, digital accounting education, educational technology, cost accounting education, Nigerian universities, Nigeria.
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