Select Currency
Translate this page

MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY

Format: MS WORD  |  Chapter: 1-5  |  Pages: 75  |  1435 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE COMPLETE PROJECT

MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY

 

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to better decision making especially in this era of fast changing consumer preference, for this reason management need to do a lot to acquired, process and transmit accurate and timely marketing information for better decision making which will make them gain distinctive advantage, thereby contributing to their organizational performance (Adeyemi, 2005).

Harmon (2003) defined marketing information system as a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities of an organization. Marketing information system prepares data and makes them available when the need for such data arises for better decision (making better alternative course of action). Companies employ professional who handles their information need and reports the available data to help managers make better decision that is tailored toward business growth (Perreault & McCarthy, 2013). Marketing information system harnesses data from a set method and procedures designed by organization in looking at critical information need of the organization like: information on market trend and sizes, information on the changing need of customers, information from competitors and the information on government policies that affect business operations. These information is basic in identifying , measuring, forecasting and analyzing various market segment as regard to any economic state be it boom or recession.

Industries have realized that high quality, low cost and differentiation strategies are not enough to lead them to business success (Kaplan and Norton, 2011). They posited that innovation should be focused on customers, while its success depends on how much innovation conceptualizes consumers needs and requirement. According to Calantone (2010) there is no one right strategy for a company, rather for new product development, the different stages are allowed to overlap, and to accelerate the product development process right from the idea generation to commercialization. The product development process should focus on the following strategies, time to market, low product cost, low development cost, innovation and technology, quality, reliability and robustness services and customer  responsiveness (Calatone, 2010) techniques to speed cycle time while maintaining product quality, and customer satisfaction.

Adeyemi (2015) states that marketing information system plays an important role in new product development in manufacturing industry to maintain product quality, and customer satisfaction. It is considered a basic activity to purchase of products and services and to achieve a best feature at dynamic and complicated environment. To achieve the two aims, the organizations must have an information system in general and marketing system in

">

ATTITUDE KNOWLEDGE AND PRACTICE OF CONTRACEPTIVE USE AMONG FEMALE

 

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to better decision making especially in this era of fast changing consumer preference, for this reason management need to do a lot to acquired, process and transmit accurate and timely marketing information for better decision making which will make them gain distinctive advantage, thereby contributing to their organizational performance (Adeyemi, 2005).

Harmon (2003) defined marketing information system as a computerized system that is designed to provide an organized flow of information to enable and support the marketing activities of an organization. Marketing information system prepares data and makes them available when the need for such data arises for better decision (making better alternative course of action). Companies employ professional who handles their information need and reports the available data to help managers make better decision that is tailored toward business growth (Perreault & McCarthy, 2013). Marketing information system harnesses data from a set method and procedures designed by organization in looking at critical information need of the organization like: information on market trend and sizes, information on the changing need of customers, information from competitors and the information on government policies that affect business operations. These information is basic in identifying , measuring, forecasting and analyzing various market segment as regard to any economic state be it boom or recession.

Industries have realized that high quality, low cost and differentiation strategies are not enough to lead them to business success (Kaplan and Norton, 2011). They posited that innovation should be focused on customers, while its success depends on how much innovation conceptualizes consumers needs and requirement. According to Calantone (2010) there is no one right strategy for a company, rather for new product development, the different stages are allowed to overlap, and to accelerate the product development process right from the idea generation to commercialization. The product development process should focus on the following strategies, time to market, low product cost, low development cost, innovation and technology, quality, reliability and robustness services and customer  responsiveness (Calatone, 2010) techniques to speed cycle time while maintaining product quality, and customer satisfaction.

Adeyemi (2015) states that marketing information system plays an important role in new product development in manufacturing industry to maintain product quality, and customer satisfaction. It is considered a basic activity to purchase of products and services and to achieve a best feature at dynamic and complicated environment. To achieve the two aims, the organizations must have an information system in general and marketing system in

  DOWNLOAD THE COMPLETE PROJECT

MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Peace From Unilag
I cried not knowing how to go about my project but the day i searched online and saw iprojectmaster, i called and got my full project in less than 15minutes, i was shocked!
Excellent
Abdul Mateen Iddrisu
UDS
At first I taught is a site full of fraudsters until I saw my project in my Gmail after my payment.. THANK YOU IPROJECTMASTER and May God the almighty bless u guys abundantly
Excellent
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Abubakar Iliyasu Hashim
Federal college of education pankshin affiliated to university of jos
I am highly impressed with your unquantifiable efforts for the leaners, more grace to your elbow.I will inform my colleagues about your website.
Very Good
Stancy M
Abia State University, Uturu
I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Abdulrazak Bello Marsha
Usman Dan fodio University
It was quite a better guide for project and paper presentation purpoting. Many thanks.
Average
Temitayo Ayodele
Obafemi Awolowo University
My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work
Very Good

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for MARKETING SEGMENTATION AND NEW BUSINESS SURVIVAL IN MANUFACTURING INDUSTRY, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!