Select Currency
Translate this page

THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION

Format: MS WORD  |  Chapter: 1-5  |  Pages: 62  |  926 Users found this project useful  |  Price NGN5,000

  DOWNLOAD THE FULL PROJECT

THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION

(CASE STUDY OF ABEOKUTA SOUTH RESIDENTS)

 

CHAPTER ONE

INTRODUCTION

1.1.      BACKGROUND TO THE STUDY

For any democratic system to thrive, it is vital that political parties and candidates provide the electorates with adequate information on party policies, clear cut vision as well as their political agendas to enables the electorates to actively choose their candidates based on full information. To achieve this, political parties use the media in campaigns. Curran (2005:129) adds the media assists the voters to make an informed choice at election time. This is done in form of paid political advertising, social media campaigns, commentaries and new stories. In fact, for an election to be considered free and fair, electorates must have adequate knowledge of the candidates, political parties and election policies.

Recently, political parties and their candidate are becoming increasingly aware of the effectiveness of advertising and its role in getting the electorates to choose a particular candidate or party over the other by the way of informing them. The use of political ad campaigns has become increasingly popular and is very important to the electoral process and voting behaviour because it bridges the communication gap between political parties, political candidates and electorates. Hence, Political parties and candidates all around the world devote a lot of financial resources to political ad campaigns to sell themselves as the preferred brand to the electorates. Interestingly, the most questions raised in elections are concerned with voting behavior i.e why the electorates voted for a candidate over the other and the implication of their choice.

Scholars and communication experts argue that, when the politician crafts his campaign messages as being the fight to improve voter’s lives, or something similar and come with some good measures of integrity, the voters are more likely to believe him (Feyipitan 2015). In other words, the electorates are most likely to trust candidates whose political ad campaign offer to satisfy their basic needs as opposed to those who dwell on their personal achievements. However, these some experts also argue that appearance, personality and language used play crucial roles in political ad campaign. Still many political experts question the efficacy of political ad campaigns in getting the electorates to vote in candidate’s favour.

The recently concluded 2019 gubernatorial elections in Ogun state, witnessed political parties and candidates flooding various forms of

  DOWNLOAD THE FULL PROJECT

THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION

Not The Topic You Are Looking For?



For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005


HOW TO GET THE COMPLETE PROJECT ON THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION INSTANTLY

  • Click on the Download Button above.
  • Select any option to get the complete project immediately.
  • Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
  • All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Uduak From Uniuyo
IProjectMaster is the best project site for students. Their works are unique and free of plagiarism!
Excellent
Abdul Mateen Iddrisu
UDS
At first I taught is a site full of fraudsters until I saw my project in my Gmail after my payment.. THANK YOU IPROJECTMASTER and May God the almighty bless u guys abundantly
Excellent
MATTHEW NGBEDE
Ahmadu Bello University
I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!
Excellent
Samuel From Ajayi Crowther University
You guys just made life easier for students. Thanks alot iprojectmaster.com
Excellent
Emmanuel Essential
Kogi state University
I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟
Very Good
Oluchi From Michael Opara University
If you are a student and you have not used iprojectmaster materials, you are missing big time! iprojectmaster is the BEST
Excellent
JONNAH EHIS
Ajayi Crowther University, Oyo
I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!
Excellent
Gbadamosi Solomon Oluwabunmi
Lasu
Swift delivery within 9 minutes of payment. Thank you project master
Excellent
Abraham Ogbanje
NATIONAL OPEN UNIVERSITY OF NIGERIA
At first I was afraid.. But I discovered they are legit. I will bring more patronize
Very Good
Merry From BSU
I am now a graduate because of iprojectmaster.com, God Bless you guys for me.
Excellent

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION?

Simply click on the Download button above and follow the procedure stated.

I have a fresh topic that is not on your website. How do I go about it?

How fast can I get this complete project on THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION?

Within 15 minutes if you want this exact project topic without adjustment

Is it a complete research project or just materials?

It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data

What if I want to change the case study for THE INFLUENCE OF ADVERTISING CAMPAIGN ON VOTING DECISION IN THE RECENTLY CONCLUDED 2019 OGUN STATE GUBERNATORIAL ELECTION, What do i do?

Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

How will I get my complete project?

Your Complete Project Material will be sent to your Email Address in Ms Word document format

Can I get my Complete Project through WhatsApp?

Yes! We can send your Complete Research Project to your WhatsApp Number

What if my Project Supervisor made some changes to a topic i picked from your website?

Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

Do you assist students with Assignment and Project Proposal?

Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately

What if i do not have any project topic idea at all?

Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373

How can i trust this site?

We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!